Voice Search Optimization – updated for 2025
Each year about this time, we try to emphasize on the important opportunities in search, and invariably Voice Search Optimization comes up. If you want to read about our approach…
Social Media SEO Connection Explained
I’ve clarified how social media impacts the new Search Everything Optimization (SEO). While Google claims that social signals (likes, shares, and comments) have no direct ranking influence, their indirect impact…
Meta to Challenge Google’s Search Dominance
Meta runs a sophisticated web crawler, the Meta External Agent, that has been aggressively crawling and indexing pages on the Internet since mid-2023. This intelligent crawler reached the attention of…
Microsoft Webmaster Tools Update
Microsoft rolled out updates to Bing Webmaster Tools’ latest update in mid-October. The Bing Webmaster Tools account now has 16 months of historical data, “Insights” is now “Recommendations” with more…