While writing another piece about the future of AI and Large Language models for our blog, it hit me: I need to address today’s realities more. So here is a piece on what we have on the relationship between SEO and AI, today.
Even though AI models like ChatGPT are exceptional at generating statistically likely text, there may be better choices for creative storytelling. However, AI-generated content serves a valuable purpose in functional content creation, which can benefit industries such as e-commerce, reference materials, and more.
To effectively utilize AI-generated content, consider the following action plan:
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- Identify functional content requirements: Understand the applicable content AI can efficiently generate, such as data-driven reports, event summaries, FAQ sections, how-to guides, news aggregation, job listings, legal documents, technical documentation, and directory listings. There are certain content types that AI excels at, and we recommend that you limit your functional content to the following:
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- Data-driven reports
- Event summaries
- FAQ sections
- How-to guides and tutorials
- Compiling and summarizing news
- Job listings
- Legal and policy documents
- Technical documentation
- Directory listings
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- Kickstart large-scale content projects: Leverage AI-generated content to quickly create a critical mass of content for projects like recipe collections or travel guides. Building on AI content can help you reach your content goals more rapidly while maintaining quality through proper SEO and content management practices.
- Optimize keywords with AI: Use AI like ChatGPT to explore alternative keywords, questions, or concerns related to your content and rewrite sections accordingly. Using AI to optimize your long-chain keywords will help ensure your content is more engaging and relevant to your target audience.
- Identify functional content requirements: Understand the applicable content AI can efficiently generate, such as data-driven reports, event summaries, FAQ sections, how-to guides, news aggregation, job listings, legal documents, technical documentation, and directory listings. There are certain content types that AI excels at, and we recommend that you limit your functional content to the following:
For example, we worked with a startup founder to successfully use ChatGPT to generate his pitch outline to present his platform, resulting in a significant increase in interest and, finally, his crucial customer’s adoption of his platform.
In summary, to create a cohesive thought and action plan, you should focus on:
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- Identifying the correct type of content for AI-generated content creation
- Utilizing AI-generated content to kickstart large-scale projects
- Employing AI for keyword optimization and audience engagement
By following this action plan, you can make the most of AI-generated content to enhance your content strategy and achieve your goals.