Optimize Your First-Party Data Strategy
In recent years, the digital marketing landscape has changed significantly due to evolving privacy regulations and the phasing out of third-party cookies. To adapt, businesses must now leverage first-party data…
Customer’s Journey and Conversion Funnels
Mastering your customer’s journey is crucial to your organization’s success, and conversion funnels are handy tools for that achievement. Conversion funnels are essential for growing your revenue stream and client…
Search Optimization Changes: Artificial Intelligence and Search Engines – Part 2
In my previous article, I promised more specifics regarding the steps you can take to improve your search optimization for the age of AI. The funniest part of the whole…
Change in Search: Artificial Intelligence and Search Engines – Part 1
AI (Artificial Intelligence) is concerned with developing intelligent software capable of doing activities that generally require human Intelligence, such as natural language processing. For example, AI will create more intelligent…