Category: Clients

Idaho State Civic Symphony now on the latest ARTdynamix® platform

Without any background in web design or maintenance, I never would have imagined that I’d be guiding the look of and updating content on a website for a symphony orchestra, while enjoying the creative process and getting excited about adding new pages. Keeping the ISCS ARTdynamix® website fresh, user-friendly, and engaging has become one of the favorite parts of my job thanks to the incredible “Dream Team” at Dream Warrior Group with their patience, responsiveness, and outright brilliance.
They are an absolute joy to work with (and know how to keep me calm).
~Kathryn

Last week, Idaho State Civic Symphony (ISCS) took the plunge and upgraded their site to the newest ARTdynamix® with the re-imagined, easy-to-use CMS.  ISCS has been using ARTdynamix® for over 5-years with great success but said ‘yes’ quickly when our Project Manager demonstrated the features including drag n’ drop page builder, content versioning, private areas, show, class and artist management, the ability to change the navigation on the fly and easy integration with leading show ticketing solutions.

“Making Magic and Changing Lives in our Spectacular Home.”
—ISCS Mission

Established in the early 1900s, ISCS is the oldest orchestra in the State of Idaho.   Since April of 2005, the Symphony and our audiences have enjoyed the benefits of the incredible acoustics of the Joseph C. Jensen Grand Concert Hall of the L.E. and Thelma E. Stephens Performing Arts Center. The Center is an imposing 123,000 square-foot edifice of classic design, with a hub-and-spoke arrangement centered on the large Marshall Rotunda lobby, which serves us as a venue for our pre-concert activities and chamber music.

DWG looks forward to partnering with ISCS for many years to come — our goal is to make their website easier to manage and effective for ticket selling and information sharing.

 

How do I select keywords

So many factors go into keyword selection – the first being: Do I need keywords? Many folks will tell you keywords are no longer relevant, but that only tells part of the story. Indeed, it would help if you considered keyword strings or key phrases (approximately 3 – 5 words). And while it is correct, keywords don’t have the same impact on search bots. They are essential in these ways:

How do you pick the right keywords? First, remember that this, like all marketing, is some trial and error — that’s OK as long as you learn from it.

  • The first thing I do is think. Who and why do I want folks to land on this page? So, for example, if my desired audience is tourists, I might use the term “Jazz Event Calendar for New York” or “Jazz in Los Angeles .”If trying to capture a local market, I might use “Live Jazz performances near me” or “Jazz concert schedule for New York City.”
  • Map out the pages on your site and select the strings that match the content — context is essential and strategic.

Recently Google published information about Key Word and search trends:

Top 2021 Trends per Google

(be sure to read #2 about evolving entertainment)

-near me with outdoor seating +150%

-stadium seating +600%

-in a theater near me, +500%

-live music near me +40%

Search Trends

‘Cheap’ searches

Sorting and selecting your keywords is as simple as knowing your clients and what is trending.

Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

Pacific Symphony Launches with Tessitura Ticketing Integration

Congratulations to the team at Pacific Symphony on your beautiful new website!   You can see it here – Pacific Symphony Website

Pacific Symphony sought an entire web presence that could represent their nationwide brand with passion and excitement (in addition to California style).  Pacific Symphony wanted to maximize the user experience by fully integrating custom functions including Tessitura ticketing system.

ARTdynamix™ Enterprise fit that request perfectly.  Thus, DWG collaborated with Pacific Symphony through the entire process and the new web presence launched in December of 2021.  Yay!

As we began developing the Pacific Symphony’s Website, the need for a shopping environment for REST handshake with their Tessitura software in order to replace their existing SOAP based environment.  Having converted other Tessitura clients from SOAP to Rest, we began the task by understanding the way that Tessitura is customized for Pacific Symphony. Tessitura refers to itself as “arts enterprise software”.

It is an enterprise application used by performing arts and cultural organizations to manage their activities in ticketing, fundraising, customer relationship management, and marketing.

As many of you know, Tessitura happens to be amazingly flexible and allows the end user to create their ticketing environment pretty much any which way they care to.   As such, understanding the client ticketing paradigm is essential to creating a great Shopping platform.

We were able to cover the gamut ranging from short flex series with special pricing, to long term category based fixed packages, to group sales, individual tickets, and donations.

 

 

Jake’s Precious Journey

This heartfelt project is about Jake’s story – his Journey that includes parents, family, loved ones and friends.  DWG is honored to be part of Jake’s Journey even in a little way.

DWG worked with Jake’s parents to create a website to preserve his legacy and support other families experiencing the loss of a baby through miscarriage, stillbirth, and neonatal death.  Their support groups, special events, and newly published book are selflessly managed by Jake’s parents, John and Tani.

This project impacted our hearts as well as our technology.

Festival Mozaic is Dynamic!

Festival Mozaic is dynamic in more ways than one!. Their new site on ARTdynamix™ leads with a home page dominated by compelling videos that tell the story of their offerings including the world-renowned Festival in San Luis Obispo County.  Like the rest of us, they are adapting to the changing world with exciting options online.

Since the Festival occurs in multiple locations, ARdy has added an adaptive map to help visitors navigate the various Festival venues (and an easy way for the Festival Mozaic team to manage).  Take a peek here. Click on a pin and you’ll see the venue information and weather.  Makes you want to spend some time on the California coast I bet.

About Festival Mozaic:

Festival Mozaic is an annual celebration of music that takes place on California’s beautiful Central Coast in San Luis Obispo County. The Festival consists of chamber music concerts, orchestra performances, crossover and popular artists, Notable Encounter educational events, and free community events including mini-concerts, family concerts, master classes, lectures, and open rehearsals. Festival artists are the best in their field and come to San Luis Obispo from all over the world.