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Making Sense of Change to GA4

Google Analytics 4 (GA4) – Making Sense of Change

Now that we have covered some of the more important points about the Analytics after UA let’s do a quick general summary. If you need to review the subject in detail, please refer back to our series on the subject starting with GA4 Setup.

What’s GA4 All About

As a way to achieve better search results and leverage existing technology, Google is changing over to GA-4, and Universal Analytics will stop receiving data on June 30, 2023. GA-4 can measure users’ interactions within web, mobile, and single-page apps. It also attempts to receive data despite cookie and privacy settings.

This is a structural change in analytics from session and device-based tracking to truly device-agnostic event & activity-based tracking, so it’s essential to make the change sooner rather than later to maintain your analytics.

What You Need to Know

  • Universal Analytics will stop receiving data on June 30, 2023
  • GA-4 is free
  • GA-4 is easy to install, but setup is more intensive (so that key metrics are captured)
  • Provides better analytic tools
  • Important to do this as soon as possible. By running both sets of analytics you can verify results, and confirm that everything has been migrated properly.
  • The deprecated GA account will remain open so you can always access your historical data
  • GA-4 accounts will not retain historical data past 14 months

How DWG Can Help

  • Install & setup up the GA-4 Account
  • Ensure your goal tracking is migrated
  • Monitor tracking for 3 months to make sure all data is captured properly
  • Manage your data archiving


    Pricing

  • GA-4 Setup: $350.00 one time charge, includes up to 5 goals
  • $95/hour for over 5 goals migrated
  • Data Export and storage. $99/set-up, $14/mos ongoing/hosting

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