Timing is Everything

I’ve written before about making sure there is human intervention in data.  As much as I love AI (Artificial Intelligence) and MA (Marketing Automation), our eyes are still needed.  If you’ve ever ‘fought’ with a undeveloped chatbot,  you know exactly what I mean.

Last week, GoDaddy experienced a server outage for about two hours and as I understand it was a network disruption.  That disruption kept us on our toes monitoring well into the night.  So as you can imagine, we were on alert for GoDaddy communications.

Here’s what I received the next morning:

It would not surprise me if this was automated or scheduled far in advance – and indeed that’s how it should work.  But here is where the human eye (I just liked the cat-eye picture) comes in to play – let’s keep things in mind and double check marketing tasks if something significant happens – that may be in the news or internally.

Important Note:  This is not in any way meant to disparage GoDaddy – we use them often and indeed resell at Silver Lining Host.  And, for the most part, their media communications are a model that any of us could use.

Jake’s Precious Journey

This heartfelt project is about Jake’s story – his Journey that includes parents, family, loved ones and friends.  DWG is honored to be part of Jake’s Journey even in a little way.

DWG worked with Jake’s parents to create a website to preserve his legacy and support other families experiencing the loss of a baby through miscarriage, stillbirth, and neonatal death.  Their support groups, special events, and newly published book are selflessly managed by Jake’s parents, John and Tani.

This project impacted our hearts as well as our technology.

Festival Mozaic is Dynamic!

Festival Mozaic is dynamic in more ways than one!. Their new site on ARTdynamix™ leads with a home page dominated by compelling videos that tell the story of their offerings including the world-renowned Festival in San Luis Obispo County.  Like the rest of us, they are adapting to the changing world with exciting options online.

Since the Festival occurs in multiple locations, ARdy has added an adaptive map to help visitors navigate the various Festival venues (and an easy way for the Festival Mozaic team to manage).  Take a peek here. Click on a pin and you’ll see the venue information and weather.  Makes you want to spend some time on the California coast I bet.

About Festival Mozaic:

Festival Mozaic is an annual celebration of music that takes place on California’s beautiful Central Coast in San Luis Obispo County. The Festival consists of chamber music concerts, orchestra performances, crossover and popular artists, Notable Encounter educational events, and free community events including mini-concerts, family concerts, master classes, lectures, and open rehearsals. Festival artists are the best in their field and come to San Luis Obispo from all over the world.

Ataee earned information security certification – CSF

Behnam Ataee, DWG CTO, has completed the certification for HITRUST CSF Assurance Program. Certified HITRUST CSF professionals can deliver simplified compliance assessment and reporting for HIPAA, HITECH, state, and business associate requirements. DWG will help provide partners and their business associates with a common approach to managing security assessments that creates efficiencies and contains costs associated with multiple and varied assurance requirements.

This information security work is most often done for health care and non-profits as part of a required security audit often in partnership with internal and external auditors or accountants.  This data security and information security audit can also be done as part of best practice and demonstration of a proactive approach to security as is most often the minimal need in the case of litigation.

Here’s more information:  HITRUST

If you are interested in our participation with your audit team or to perform a certification, please email lamae@dreamwarrior.com

Necessity Invented Video Options

It’s great to be able to share news about additional options and lower costs in the video realm.  Many of you are doing various forms of video content including streaming, pay walls, conferencing webinars, OTT, social…and the list goes on.  Been to TikTok lately?

But the options are expanding at light-speed.  Two years ago we supported clients with streaming services, ground-up apps and custom websites.  Those continue to be great options…but the invigorating change is the pricing behind the curtain.  While video backbones are still a necessity for streaming speed, the options have increased and prices have decreased.  Do a search and the options will astound you.

It is important to look at all the elements prior to making your selection.  Pricing options could include subscription costs, bandwidth charges, CC fees among others.  Features range from simple linked based streaming to subscriptions, downloads and rentals..not to mentioned video chats and webinars.

Welcome to wonderland (or a video trailer).