DWG Archives

Web Accessibility

When we talk about web accessibility, clients are frequently confused. Web accessibility is an issue that affects everyone, not just those with disabilities. Understanding, using, and preparing for web accessibility can be difficult, and achieving full compliance is best done in stages. Every client must address web accessibility proactively to be most effective, which includes educating oneself about accessibility, generating accessible content, and making that content easily accessible to all online users.

Web accessibility ensures that all users, regardless of ability, condition, or circumstance, may access a website. It focuses on removing barriers to website access and taking an active approach to constructing an utterly accessible website for everyone, including persons with visual, cognitive, physical, and aural challenges.

Four primary Reasons for becoming accessible:

It is inclusive and allows everyone, including persons with impairments, equal access.
It improves usability.
It’s the responsible thing to do.
It is required by law.

Web Accessibility is inclusive and allows everyone, including persons with impairments, equal access.

The National Center for Education Statistics survey in 2011 found that 11% of undergraduate students reported having a handicap, and current data(opens in new window) discovered that nearly 13% of the U.S. population has a disability.

Most clients have inclusivity as an implicit or explicit part of their mission. Excluding such a large proportion of the population would counter our clients’ mission of being inclusive, collaborative, and responsive institutions.

Web Accessibility improves usability.

When we consider accessibility when designing online material, it improves usability and typically leads to a more intuitive user experience. Online material that satisfies accessibility standards will likely be user-friendly for all. People who do not have disabilities can benefit from accessible design, especially if they are in a restricting position such as:

When watching a video in a noisy or quiet area, read the captions.

Changing the brightness of your screen in a dark or bright room

Reading a presentation transcript to reinforce what you’ve learned

When the mouse is not working, use the keyboard to navigate a website.

It’s the responsible thing to do.

People with impairments can actively participate in our society thanks to accessibility. Most organizations believe to have a certain level of societal duty in addition to being leaders of innovation and growth. This philosophy, as well as our clients’ objective, is supported by accessibility.

It is required by law.

Many federal and state laws mandate organizations to make their electronic and web content accessible to people with impairments. Violations of these standards can result in the loss of funding (for non-profits and art venues that look to federal grants for funding), as some colleges have faced legal action for noncompliance with web accessibility laws. You can find more information regarding the laws behind accessibility Here.

ACCESSIBILITY BENEFITS EVERYONE.

Accessible online material ensures that everyone receives your message. Inclusive messages mean that we can all participate and get the same information. It promotes society by allowing more people to participate actively, sharing their thoughts and perspectives.

ACCESSIBILITY MAKES FINANCIAL SENSE.

Websites and online material that are easily accessible are more likely to attract a larger audience of potential users. For art organizations, this involves broadening their reach into various local regions, which could result in an increase in website views, membership, community goodwill, ticket purchases, and other factors.

WHAT DOES WEB ACCESSIBILITY LOOK LIKE

WCAG is an international standard that explains how to make web content more accessible to people with disabilities. It covers web sites, applications, and other digital content. **

Four Principles of WCAG – Brief Overview

Perceivable: Web content is made available to the senses – sight, hearing, and/or touch
Operable: Functionality is available from a keyboard, users have time to read and use content, does not cause seizures or physical reaction, easy to navigate & input modalities beyond keyboard
Understandable: Content is readable and understandable to the broadest audience possible, including when it is read aloud by text-to-speech.Robust: Content is compatible with different browsers, assistive technologies, and other user agents.

THINGS YOU CAN DO

Setup comprehensible alt tags for your images – tag your images
Create all the forms with labels and tags
Provide descriptions for buttons and navigation
Create proper page headings and titles that are informative
Do not have extremely sharp colors or flashing content that may trigger physical problems
Use an online checker similar to Wave to make sure you’re ok

To get our presentation on accessibility and the arts, please click here.

Dream Warrior Group, a Los Angeles Based web design and digital marketing Company, providing solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Posts & Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

How To Create Snippets for improved SERP Ranking

As a marketer, you understand the significance of creating appealing content for your target audience. With enhanced SERP techniques becoming more common, ensuring your content stands out from the crowd is more important than ever. We will show you how to create snippets and featured content for SERP features.

Because SEO is continuously evolving, you must adjust your strategies since any strategy will only be successful for a limited time. Unfortunately, when SEO adjustments occur, you are never informed of the implications for your website. As a result, you may need to hire an SEO agency that keeps current on the latest trends and can adopt the best SEO tactics for your company’s needs.

The launch of Knowledge Graph in the 2012 Google Algorithm update was one of the most significant developments. A knowledge graph is a web of relations that links one piece of data to numerous other articles. With rich snippets in the SERPs, Google actively works behind every online search. Knowledge bases assist Google in achieving its goal, which is to “organize the world’s information and make it broadly usable.”

Are you interested in learning what a snippet is, how to rank for one, how to get a featured snippet in the SERP features, and how to find out if any of your material is in use as a snippet? Find out by reading on.

What Are Featured Snippets?

Snippets are information-rich data that the first page of SERPs gives higher priority. Organic local packs, structured data, top links, or the conspicuous box, which appears in the upper right corner of the SERPs, are familiar places to locate snippets. 7.3% of SERPs have double-featured, and 19% have featured snippets.

Technically speaking, they are specific pieces of data that Google believes relate to your search query. The Google Knowledge Graph data network locates information about movies, directors, publishers, authors, locations, reviews, and other pertinent topics.

Since the launch of Knowledge Graph, snippets have slowly gained importance and are displayed more frequently with every search. A study found that featured snippets compromise 30% of all queries. Because they can quickly access all the information they need, feature snippets make users’ internet browsing more enjoyable. Let’s talk about how to qualify for one now.

How To Create Snippets in SERP ?

Create High-Quality Content

Make sure you consistently provide fantastic content. Verify resources and linking, and enhance the entire process of developing material. High-quality content on your website draws readers and search engines like a magnet.

Aim To Rank For Keywords in Question Forms

Many people look for answers in inquiry forms. Your snippets should appear on SERPs in exchange for users asking a specific question. Keep this in mind so that your website appears as a snippet.

Concentrate on long-tail keywords and answering inquiries. Find out what is relevant, controversial, or viral in your sector as people seek information. As a result, their search queries are in the form of questions. Rely on continuous research to learn how consumers put questions into Google searches and tailor your material.

Give Direct Replies Using Latent Semantic Indexing

Crawlers use LSI to understand a specific web page content. Crawlers seek concepts supporting your article title to ensure you discuss what Google believes. Concentrate more on the question or subject for which you wish to rank. If you accomplish this, Google thinks your material is a dependable and rich resource for user queries.

How to Create Snippets

Earning featured snippets in Google is more complex than adding keywords or assuring the caliber of your material. So, use the following actions to create snippets quickly:

Research Keywords with Less Difficulty and High Relevance

The process of creating content begins with research. You will only receive high search engine ranks or featured snippets if you concentrate on the right metrics. Keyword difficulty (KD) and user relevance are the proper measures.

KD is an SEO measure that indicates the difficulty of ranking for a specific search query. Low KD is advantageous if your website is fresh or has little internet visibility because it means you have the least competition.

A weekly review of the metrics is essential because they are constantly changing. It would help if you considered “relevance” while selecting keywords to get a featured snippet.

Consider a keyword’s relevance to your customer’s pain points if it is not competitive. Analyze the user goals when entering terms into the Google panel, the user purpose behind those goals, and any associated pain issues your business addresses.

Draft Your Content Depending on the Searcher’s Needs

Drafting material after choosing your keywords and content subjects will boost the likelihood that Google will use snippets from your article in search engine results pages (SERPs). Organize your content based on the searchers’ needs.

As seen in the image below, those who searched for “content marketing writer” wanted to know what a content marketing writer did. So, directly beneath the first H2, the article responds to that query.

- Making the searcher’s inquiry clear in the H2 makes it simple for users to find your material in the search results.
- Provide clarification in response to a searcher’s query. The snippet is taken by Google and shown in the SERPs.
- Use natural keyphrase variations and synonyms.
- Please pay attention to the remaining material; it provides searchers with the necessary information. Changes in the remaining material depend on the current search engine results pages (SERPs), considering the elements in the “People Also Ask” box, examining the content organization of the top 5 search engine rankings, and looking at relevant sources for related terms.

Maintain Consistency Across Content to Build Authority

Consistency is essential in all forms of digital material since it directly affects Domain Authority (DA), a crucial criterion in search engine positioning. Your web presence could only meet Google standards if you invested in targeted featured snippets.

Your entire work must be high-caliber, engaging, comprehensive, and user-focused. Ensure your content has all these features and featured snippets to impress Google.

Consider Your Ultimate Goals and Actions

A featured snippet dramatically increases the search exposure of your company. They frequently appear in the first organic position. If you receive a snippet, take advantage of the higher search visibility. Remember your ultimate objectives and end results when conducting keyword research and creating content.

After they click on your link in the SERPs, consider the actions you want your target customers to take. You must ensure that their activities result in conversions. Ask yourself this question every time you move to improve your search engine rating and visibility in Google results.

Throughout the creation of your content, keep your final goal in mind to ensure that it attracts leads and consumers and includes snippets.

How to Check if You have created a Snippet?

To increase the SEO of your website, you can employ several methods. To see if you want to rank for any Google features, start a project for your website and seek ways to do so. The tracker reveals which Google SERP features your content triggers when you add keywords for which you want your content to rank or whether your content has already started to do so.

Your content will be highlighted in green for the snippets that it ranks for. You may examine your website’s visibility in the SERPs and how fierce the competition will be for the same keyword. The SERP Analysis function allows you to evaluate your SEO effectiveness.

Google has changed significantly from showing only ten links in search engine results pages (SERPs) to a vastly expanding source of information that provides helpful information to curious people in various ways. To improve your online search exposure, you must obtain snippets because the first page of the SERPs prioritizes them.

You should provide snippet-worthy content to boost your SEO and attract many customers. Ad adhere to the instructions to accomplish it and achieve the desired results.

Google Business Profile

How to Leverage Google Business Profile

Google dominates the search engine landscape, controlling a staggering 92% of the market. To better tap into the potential of Google Search and Maps for attracting new clientele, it’s imperative to set up a Google Business Profile (GBP), previously recognized as Google My Business (GMB).

Understanding GBP

Google Business Profile is a complimentary business listing service provided by Google. It’s a platform where businesses can share detailed information and visuals about their offerings, including their location, range of services, and products. By establishing this free profile, businesses can significantly amplify their visibility across various Google platforms. The information from your Google Business Profile can seamlessly integrate and appear in Google Search, Google Maps, and even Google Shopping.

However, it’s essential to understand that Google Business Profile is tailored for businesses that have direct interactions with customers. This encompasses entities with a physical presence, like restaurants or retail stores, and service providers who engage face-to-face with clients, such as consultants or plumbers. If your business operates solely online, you’d benefit more from other Google utilities like Google Ads and Google Analytics.

The Significance of Having a GMB Account

- - Boost Visibility on Google and Google Maps: Google stands unrivaled as the premier search referrer, directing both online and foot traffic. A well-optimized Google Business Profile ensures that when potential customers search for services or products akin to yours, your business emerges prominently. Especially on Google Maps, a local business listing significantly enhances the chances of discovery.
  - Command Your Online Business Narrative: With GMB, you’re in the driver’s seat. Update contact details, operational hours, and other pivotal data as and when required. If there are changes in your service offerings, temporary halts, or resumptions, you can promptly communicate this to your audience. Given the potent local SEO capabilities of Google Business Profiles, the information you provide takes precedence, overshadowing outdated data on other websites.
  - Foster Trust Through Authentic Reviews: Reviews are the bedrock of credibility in today’s digital age. Google’s review system, which amalgamates star ratings with room for detailed feedback, offers customers a platform to share their genuine experiences. This transparency aids potential customers in making informed decisions about which businesses to patronize and which products to invest in.

While the prospect of public reviews might seem daunting, especially given the inability to filter which ones appear, there’s a silver lining. Google asserts that a blend of positive and negative feedback appears more authentic and trustworthy than a barrage of exclusively glowing reviews.

Harness the power of Google My Business and watch your business thrive in the digital landscape.

Understanding SEO

The quest for visibility and relevance is a continuous journey in the digital world. One of the most critical tools in this journey is Search Engine Optimization (SEO). However, a common question arises: “How long does SEO take to work?”

Based on insights from SEMrush, this article aims to shed light on this question and more. Many use the comparison between the tai-chi movement and a fast-paced world to describe the pace of SEO versus other forms of promotion. It’s not an instant solution but a strategic process that requires patience and persistence. The timeframe for SEO results can vary, but generally, it takes several months up to a year to see measurable outcomes. Both research and industry consensus support this timeframe.

Understanding SEO Results

Before diving into the timeframe, it’s essential to understand what SEO ‘results’ mean. The primary metric for measuring Optimization success is relevant organic traffic. A significant uptick in organic traffic is often the first indicator of a successful Optimization program. If a substantial increase in bounce rate accompanies this, the success is far less credible. The best ways to compare the increase in organic traffic are:

Increase in engaged traffic = (Traffic after SEO campaign x (1-Bounce Rate))- (Traffic before SEO campaign x (1-Bounce Rate))

Increase in goal Completion = Goals completion after SEO Campaign – Goal Completion before SEO Campaign

The ratio of Converted Engagements = Increase in goal Completion / Increase in engaged traffic

A great SEO campaign will give you improved overall traffic, improved increase in engaged traffic, improved increase in goal completion, and improvement in the ratio of converted engagements.

If you only see your traffic increase without a lift in other areas, it may be time to question the quality of key phrases used for your site optimization.

Traffic increases from Search Engine Optimization – Real World Exampales

To provide a clearer picture, let’s look at some real-world examples. An e-commerce toy business that lost significant search rankings and traffic after launching a redesigned website managed to rank 37 priority key phrases back onto Page 1 within five months. Within six months, they saw a return to previous traffic levels. It took an additional year to ensure that the additional 25 keywords aimed at mid funnel were in the first page thus improving all the results.

A niche ad agency’s website that suffered from lost rankings in relevant keywords despite the increase in organic search traffic started to see an increase in relevant traffic results after seven months of implementing recommended improvements. Within nine months, they received record levels of relevant organic traffic, and within two years, they saw a 200% increase in goal completion (phone calls and form completions for purchase of their products and services).

Factors Impacting SEO Timeframes

Several factors can influence the timeframe for SEO results. Three of the most important are your actions, the website’s condition, and the competition. The “SEO results” clock starts ticking once you implement the program, not when you hire someone or when strategies are being formulated.

If your website has a lot of technical issues, received a manual action from Google, or was negatively impacted by a Google core update, it might take longer to see results. On the other hand, quick fixes like resolving a robots.txt file blocking search engines can produce fast SEO results.

Competition also plays a significant role. The competition can be challenging depending on the industry and the resources your competitors have. However, it’s possible to beat the competition with a nimble and creative approach.

Accelerating SEO Results

While you can’t drastically speed up SEO results, there are ways to streamline the process. An in-depth, technical SEO audit can pinpoint how to fix your site and beat the competition. Enlisting the help of an expert SEO consultant or agency can also make a significant difference.

In conclusion, SEO is a long-term investment. The results you see within several months to a year are just the beginning. With a solid SEO strategy, you can expect better results as time goes on. Remember, in the world of SEO, patience and persistence are key.

AI in Marketing Automation

Artificial intelligence (AI), which has already impacted several disciplines, including technology, is permeating every aspect of our life. It is transforming how we do business, boosting engineering productivity, improving customer service with customized chatbots, helping product managers with customer interview questions, and even assessing the clarity of marketing messages. Although the speed at which AI realizes its promise can be intimidating, it also forces a radical rethinking of issues and how firms might develop more quickly.

The Role of AI in Marketing Automation

Leading manufacturers of marketing automation software have acknowledged the revolutionary potential of AI. Automation, marketing, and sales are three areas of our business where AI has the potential to have a significant influence. The marketing environment has already seen substantial changes as a result of AI. It supports the creation of content, research, customer support, and personalization.

For example, you may utilize AI technologies like ChatGPT to improve the clarity of your email newsletters, come up with ideas for a blog or social media piece, or even make product recommendations more enticing. AI can be programmed to comprehend typical consumer inquiries and offer support via chatbots or tickets.

By summarizing information from calls or notes and tailoring communications, AI can help sales representatives. AI can detect future customers or provide pertinent recommendations and content when given customer data. However, incorporating AI into your marketing tools can take time and effort. For example, you may need to export data to get insights before acting or frequently upload a great deal of data for your system to pick up any knowledge.

AI Efficiencies

Through detailed segmentation, automated branching, and personalized content, marketing automation uses AI to power 1:1 encounters. Many marketing automation services have created tools that assist sales representatives in determining a prospect’s mood based on received messages and estimating the likelihood that a deal will be closed based on prospect interaction and deal activity.

At Dream Warrior, we want to ensure that our clients are using their time in ways that will positively affect their businesses. We are constantly looking for methods to make the crucial daily chores that our clients must complete more effective and efficient.

How can you quickly produce ideas and iterate while producing content without disrupting your flow? We’re identifying needs and combining tools that will enable you to simplify your process. For example, you can create text content using straightforward prompts, receive comments on the prompt’s tone, length, or improvements, translate content into other languages, and create effective SMS content.

Most Marketing Automation services are investigating the possibility of building full campaigns from a single prompt, complete with a subject line, preheader, template, content, and call-to-action (CTA). These capabilities go beyond marketing and into sales, where AI may support salespeople in time-consuming chores like reviewing notes and determining the next steps. AI can also assist in creating compelling sales messaging.

Editing is usually simpler than beginning fresh. Those customers utilizing Marketing Automation customize a beginning framework daily using automation recipes while we work on improving our automation recipes with AI to provide our customers with the best place to start with whatever they need to automate.

The Future of AI in Marketing Automation

At Dream Warrior, we have always prioritized opening sophisticated capabilities to all of our clients. AI accelerates our goal of democratizing marketing automation. AI can swiftly build brand-new consumer experiences across channels, audiences, and messages from a single directive or objective. What motivates us is the possibility for our customers to quickly discover targeted segments, build outbound sequences and drip campaigns, add complicated branching, and add personalized content. We are thrilled to be a part of this adventure with our Marketing Automation partners since the future of AI and automation is promising.