{"id":880,"date":"2023-06-16T12:54:57","date_gmt":"2023-06-16T12:54:57","guid":{"rendered":"https:\/\/thedwgblog.com\/?p=880"},"modified":"2023-06-16T12:54:57","modified_gmt":"2023-06-16T12:54:57","slug":"making-sense-of-change-to-ga4","status":"publish","type":"post","link":"https:\/\/dreamwarrior.com\/blog\/making-sense-of-change-to-ga4\/","title":{"rendered":"Making Sense of Change to GA4"},"content":{"rendered":"<h2>Google Analytics 4 (GA4) &#8211; Making Sense of Change<\/h2>\n<p>Now that we have covered some of the more important points about<span style=\"font-weight: 400;\">\u00a0the <\/span><a href=\"https:\/\/thedwgblog.com\/ga4-analytics-after-ua\/\"><span style=\"font-weight: 400;\">Analytics after UA<\/span><\/a><span style=\"font-weight: 400;\"> let&#8217;s do a quick general summary.<\/span><span style=\"font-weight: 400;\"> If you need to review the subject in detail, please refer back to our series on the subject starting with <a href=\"https:\/\/thedwgblog.com\/ga4-setup\/\">GA4 Setup<\/a>.<\/span><\/p>\n<h3><strong>What&#8217;s GA4 All About<\/strong><\/h3>\n<p>As a way to achieve better search results and leverage existing technology, Google is changing over to GA-4, and Universal Analytics will stop receiving data on June 30, 2023. <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4#:~:text=Google%20Analytics%204%20is%20an,geared%20towards%20a%20developer%20audience.\">GA-4 can measure users&#8217; interactions within web, mobile, and single-page apps<\/a>. It also attempts to receive data despite cookie and privacy settings.<\/p>\n<div>\n<p>This is a structural change in analytics from session and device-based tracking to truly device-agnostic event &amp; activity-based tracking, so it&#8217;s essential to make the change sooner rather than later to maintain your analytics.<\/p>\n<\/div>\n<div>\n<h3><strong>What You Need to Know<\/strong><\/h3>\n<ul>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Universal Analytics will stop receiving data on June 30, 2023<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">GA-4 is free<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">GA-4 is easy to install, but setup is more intensive (so that key metrics are captured)<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Provides better analytic tools<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Important to do this as soon as possible. By running both sets of analytics you can verify results, and confirm that everything has been migrated properly.<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">The deprecated GA account will remain open so you can always access your historical data<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">GA-4 accounts will not retain historical data past 14 months<\/span><\/li>\n<\/ul>\n<\/div>\n<div>\n<h3><strong>How DWG Can Help<\/strong><\/h3>\n<ul>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Install &amp; setup up the GA-4 Account<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Ensure your goal tracking is migrated<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Monitor tracking for 3 months to make sure all data is captured properly<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\"><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Manage your data archiving<\/span><\/span><\/span>\n<div>\n<h4><strong><br \/>\nPricing<\/strong><\/h4>\n<\/div>\n<\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">GA-4 Setup: $350.00 one time charge, includes up to 5 goals<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">$95\/hour for over 5 goals migrated<\/span><\/li>\n<li><span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">Data Export and storage.<\/span> <span class=\"WdYUQQ text-decoration-none text-strikethrough-none\">$99\/set-up, $14\/mos ongoing\/hosting<\/span><\/li>\n<\/ul>\n<div><\/div>\n<div>\n<p><a href=\"https:\/\/dreamwarrior.com\/\">Dream Warrior Group<\/a>, a Los Angeles Based web design and digital marketing Company, providing solutions for your online marketing needs. Our expertise includes\u00a0<a href=\"https:\/\/dreamwarrior.com\/digital-marketing\">Search Engine Optimization (SEO), Social Media Posts &amp; Marketing &amp; Google PPC campaigns<\/a>.\u00a0 Call us now at <strong>818.610.3316<\/strong>\u00a0or\u00a0<a href=\"https:\/\/dreamwarrior.com\/discuss-your-project\">click here<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) &#8211; Making Sense of Change Now that we have covered some of the more important points about\u00a0the Analytics after UA let&#8217;s do a quick general summary&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-updates","post_format-post-format-image"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making Sense of Change to GA4 &#8211; Dream Warrior Group<\/title>\n<meta name=\"description\" content=\"GA4 is a structural change in google analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamwarrior.com\/blog\/making-sense-of-change-to-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Sense of Change to GA4\" \/>\n<meta property=\"og:description\" content=\"GA4 is a structural change in google analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamwarrior.com\/blog\/making-sense-of-change-to-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Dream Warrior Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamwarriorgrp\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-16T12:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/GA4SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dottie Hunter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:site\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dottie Hunter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/\"},\"author\":{\"name\":\"Dottie Hunter\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/#\\\/schema\\\/person\\\/69a26ad7cd360a649b6d46f1ba6e4a9b\"},\"headline\":\"Making Sense of Change to GA4\",\"datePublished\":\"2023-06-16T12:54:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedwgblog.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/GA4SEO.jpg\",\"articleSection\":[\"Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/\",\"url\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/making-sense-of-change-to-ga4\\\/\",\"name\":\"Making Sense of Change to GA4 &#8211; 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