{"id":833,"date":"2023-05-22T20:08:15","date_gmt":"2023-05-22T20:08:15","guid":{"rendered":"https:\/\/thedwgblog.com\/?p=833"},"modified":"2023-05-31T16:10:20","modified_gmt":"2023-05-31T16:10:20","slug":"ga4-configuration","status":"publish","type":"post","link":"https:\/\/dreamwarrior.com\/blog\/ga4-configuration\/","title":{"rendered":"GA4 Configuration"},"content":{"rendered":"

Part 3 of many about GA4\u00a0 and what is coming after UA<\/h2>\n

This installment of the\u00a0<\/span>Analytics after UA<\/span><\/a> deals with detailed work you need to do to ensure you have completed the basic setup of GA4 by performing a proper GA4 configuration. We will pick up here at the end of the last article:<\/span><\/p>\n

Next steps with your new GA4 property<\/h2>\n

After completing the process with the wizard, you’ll see “You have successfully connected your properties” at the top of your Google Analytics 4 Property Setup Assistant page. If your Universal Analytics property name is “Example property (UA-nnnnnnn),” your GA4 property name will be “Example property – GA4 (xxxxxxx)”, without a “UA-” prefix, and where xxxxxxx is a new property number.<\/p>\n

\"\"<\/p>\n

Set up the GA4 Configuration tag<\/h2>\n

Step 1: Create a GA4 Configuration tag<\/strong><\/h3>\n

Start by creating a Google Analytics: GA4 Configuration tag to send data to your Analytics property.<\/p>\n

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  1. \n
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          1. In Google Tag Manager, click Tags > New.<\/li>\n
          2. Enter a name for the tag at the top (e.g., “GA4 Configuration – example.com”).<\/li>\n
          3. In the Tag Configuration box, select Google Analytics: GA4 Configuration.<\/li>\n
          4. Configure your tag:\n
              \n
            1. In the field Measurement ID, enter your “G-” ID. Keep the Send a page view event when this configuration loads option checked to automatically send page view events.<\/li>\n<\/ol>\n<\/li>\n
            2. Optional settings:\n
                \n
              1. Server-side tagging: Select Send to server container to send all GA4 events to a Tag Manager server container instead of Google Analytics. Specify the Server Container URL of your Tag Manager server container. Learn more about Server-Side Tagging.<\/li>\n
              2. Parameters: Add any parameters you’d like to configure in Fields to Set. Use recommended event parameter names so that Google Analytics can populate dimensions and metrics for you.
                \nExample 1: To set a user ID, add a row to Fields to Set. Set the Field Name to user_id, and the Value to a Tag Manager Variable that returns the user ID.<\/li>\n<\/ol>\n<\/li>\n
              3. Example 2: Use Fields to Set to configure cookie field settings:\"\"<\/li>\n
              4. Custom properties: Add any custom user properties that you’d like to configure in User Properties.<\/span>
                \n<\/span>Note: Analytics automatically collects some user dimensions so you don’t have to define user properties for them. You can set up to 25 additional user properties per Google Analytics 4 property.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                Step 2: Create a trigger<\/strong><\/h3>\n

                Next, set up a trigger to load the Google Analytics: GA4 Configuration when someone loads your website.\u00a0<\/span><\/p>\n

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                1. \n
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                  1. \n
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                    1. To ensure that the Google Analytics 4 Configuration tag fires before other triggers, click Triggering and use the Initialization – All pages trigger. Learn more about Page triggers.<\/span><\/li>\n
                    2. Save the tag configuration.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                      Result<\/strong><\/p>\n

                      Your tag configuration should look like this:<\/span><\/p>\n

                      \"\"<\/p>\n

                      Step 3: Verify your tag works<\/strong><\/h3>\n

                      To make sure your tag works as intended:<\/span><\/p>\n

                        \n
                      1. \n
                          \n
                        1. \n
                            \n
                          1. In Google Tag Manager, click Preview. The Tag Assistant opens.<\/span><\/li>\n
                          2. Enter your site’s URL.<\/span><\/li>\n
                          3. Check if the Google Analytics: GA4 Configuration fired when the page loaded.
                            \n<\/span>\u2705 If your tag fired successfully, the Tag Assistant UI look like this:<\/span>\"\"\u274c If your tag didn’t fire, check your tag’s trigger settings.<\/span><\/li>\n
                          4. When you are done with debugging, close Preview mode.<\/span><\/li>\n
                          5. In your Workspace, click Submit to publish your changes.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                            Set up events<\/h2>\n

                            To set up an event using Google Tag Manager, you will configure a Google Analytics: GA4 Event tag and then create a trigger that specifies when you want to send the event.<\/span><\/p>\n

                            The following steps show you how to send a custom event to a Google Analytics 4 property when a user clicks a button to sign up for your newsletter. The steps show you how to implement the event using Tag Manager and don’t require you to implement a data layer object.<\/span><\/p>\n

                            Step 1: Create a GA4 Event tag<\/strong><\/h3>\n

                            Start by creating a Google Analytics: GA4 Event tag for the new custom event.<\/span><\/p>\n

                              \n
                            1. \n
                                \n
                              1. \n
                                  \n
                                1. In Google Tag Manager, click Tags > New.<\/span><\/li>\n
                                2. Enter a name for the GA4 Event tag at the top (e.g., “GA4 Event – Signup newsletter”).<\/span><\/li>\n
                                3. Select Google Analytics: GA4 Event.<\/span><\/li>\n
                                4. In the Configuration Tag, select your Google Analytics: GA4 Configuration tag.<\/span><\/li>\n
                                5. In Event Name, enter a name for the event (e.g. <\/span>signup_newsletter<\/span>). This will create a new custom event and the name will appear in your GA4 reports. To create a recommended event, use one of the predefined event names.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                  Step 2: Create a trigger<\/strong><\/h3>\n

                                  Next, create a trigger to send the event when someone clicks the button.<\/span><\/p>\n

                                    \n
                                  1. \n
                                      \n
                                    1. \n
                                        \n
                                      1. Click the Triggering box in your GA4 Event tag.<\/span><\/li>\n
                                      2. Click + on the top right.<\/span><\/li>\n
                                      3. Enter a name for the trigger (e.g., “Trigger – Signup newsletter”).<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                        You can choose the conditions for sending the event. The following example sends the event based on the button label:<\/span><\/p>\n

                                          \n
                                        1. \n
                                            \n
                                          1. \n
                                              \n
                                            1. Click the Trigger Configuration box in your trigger.<\/span><\/li>\n
                                            2. Choose All Elements.<\/span><\/li>\n
                                            3. Click Some Clicks.<\/span><\/li>\n
                                            4. Set the following trigger condition: “Click Text contains Sign up for the newsletter”.<\/span><\/li>\n
                                            5. Save all your changes.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                                              If you want the event to trigger when someone views a page (e.g., on a confirmation page), you could use a Page View trigger instead.<\/span><\/p>\n

                                              Step 3: Preview your changes<\/strong><\/h3>\n

                                              Before you publish your new event in Tag Manager, click Preview to see the data that’s recorded when you click the “Sign up for the newsletter” button.<\/span><\/p>\n

                                              You can use preview mode to test changes to your container before you publish those changes to your website.\u00a0<\/span><\/p>\n

                                              See your events in Analytics<\/strong><\/h2>\n

                                              You can see your events and their parameters using the <\/span>Realtime<\/span><\/i> and <\/span>DebugView<\/span><\/i> reports. Note that the <\/span>DebugView<\/span><\/i> report requires some additional configuration before you can use the report.\u00a0<\/span><\/p>\n

                                              Dream Warrior Group<\/a>, a Los Angeles Based web design and digital marketing Company, providing solutions for your online marketing needs. Our expertise includes\u00a0Search Engine Optimization (SEO), Social Media Posts & Marketing & Google PPC campaigns<\/a>.\u00a0 Call us now at\u00a0818.610.3316<\/strong>\u00a0or\u00a0click here<\/a>.<\/p>\n

                                               <\/p>\n","protected":false},"excerpt":{"rendered":"

                                              Part 3 of many about GA4\u00a0 and what is coming after UA This installment of the\u00a0Analytics after UA deals with detailed work you need to do to ensure you have…<\/p>\n","protected":false},"author":2,"featured_media":818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9,26,8,7],"tags":[],"class_list":["post-833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artdynamix","category-dwg","category-marketing","category-seo","category-technology"],"acf":[],"yoast_head":"\nGA4 Configuration – Dream Warrior Group<\/title>\n<meta name=\"description\" content=\"work you need to do to ensure you have completed the basic setup of GA4 by performing a proper GA4 configuration\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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