{"id":808,"date":"2023-05-02T18:15:55","date_gmt":"2023-05-02T18:15:55","guid":{"rendered":"https:\/\/thedwgblog.com\/?p=808"},"modified":"2023-05-31T16:09:08","modified_gmt":"2023-05-31T16:09:08","slug":"ga4-analytics-after-ua","status":"publish","type":"post","link":"https:\/\/dreamwarrior.com\/blog\/ga4-analytics-after-ua\/","title":{"rendered":"Analytics after UA"},"content":{"rendered":"<h2>Part 1 of many about GA4\u00a0 and what is coming after UA<\/h2>\n<p><span data-preserver-spaces=\"true\">Hey there! Google Universal Analytics (UA) will sunset before you know it, and your analytics after UA will be dominated by Google Analytics 4 (GA4). I&#8217;m thrilled you&#8217;re joining me as we dive into the world of SEO analytics with GA4. GA4 is already emerging as the key to gaining comprehensive and user-centric insights into <a href=\"https:\/\/thedwgblog.com\/customers-journey\/\">customer journeys<\/a> across multiple devices and platforms. So, let&#8217;s dive in and uncover how GA4 can help us elevate our SEO game.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We might still be learning, but with GA4, we&#8217;ll be able to answer two critical questions: How do people find our website, and what do they do once they get there? The most significant change in GA4 is its user-centric approach to tracking and analysis. The new approach means we&#8217;ll look at the entire user experience rather than fragmented experiences on individual devices or mediums.\u00a0<\/span><\/p>\n<h2>GA4 Events<\/h2>\n<p><span data-preserver-spaces=\"true\">Before we proceed, let&#8217;s familiarize ourselves with events in GA4. The platform is all about event-based tracking, simplifying the process of creating and customizing events, tracking conversions, and building reports. So, Events dominate the landscape of GA4. For example, in the table below, you can see that so many properties that we took for granted in UA are now specific events in GA4:\u00a0<\/span><\/p>\n<figure id=\"attachment_810\" aria-describedby=\"caption-attachment-810\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-810\" src=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4-300x227.jpg\" alt=\"UA to GA4\" width=\"300\" height=\"227\" srcset=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4-300x227.jpg 300w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4-24x18.jpg 24w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4-36x27.jpg 36w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4-48x36.jpg 48w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/Google_UA-to-GA4.jpg 555w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-810\" class=\"wp-caption-text\">Google table describing some UA properties that are Events in GA4<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Now, let&#8217;s talk about setting up events. GA4 automatically collects specific event data, but we should set up event tracking for the events that aren&#8217;t captured natively. This gives us significantly more data flexibility and empowers us by making it easy to design and personalize events.<\/span><\/p>\n<figure id=\"attachment_812\" aria-describedby=\"caption-attachment-812\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-812 lazyload\" data-src=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4-300x246.jpg\" alt=\"event-based-vs-session-based\" width=\"300\" height=\"246\" data-srcset=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4-300x246.jpg 300w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4-24x20.jpg 24w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4-36x30.jpg 36w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4-48x39.jpg 48w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/uavsga4.jpg 585w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/246;\" \/><figcaption id=\"caption-attachment-812\" class=\"wp-caption-text\">The difference between UA session-based model and GA4 event-based model. (Source: <a href=\"https:\/\/www.rittmananalytics.com\/\">Rittman Analytics<\/a>)<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">To make the most of GA4, we should start by auditing what our GA4 account is already tracking, understand the parameters we&#8217;d like to collect and think about the audiences and segments we&#8217;d like to build. We should also work backward to understand which events to track and consider event-tracking limitations when finalizing the list of custom events to collect.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition to defining events, there are a few GA4 settings we should be aware of. The native events are either web, app, or both. You can find a complete list of these events at <a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\">Analytics Help<\/a>.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One of the best things about GA4 is that it unlocks more powerful segmentation abilities, giving us better context around our organic performance. <a href=\"https:\/\/support.google.com\/analytics\/answer\/9356048\">Segments are a subset of users, sessions, or events<\/a>.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can apply segments to <a href=\"https:\/\/support.google.com\/analytics\/answer\/7579450\">explorations<\/a> to focus on specific data sets. <\/span><span data-preserver-spaces=\"true\">We can create segments based on users, sessions, and events, allowing us to ask essential questions and assess our SEO performance more effectively.<\/span><\/p>\n<h2>GA4 makes for better analytics<\/h2>\n<p><span data-preserver-spaces=\"true\">Google Analytics 4 is revolutionizing how businesses measure their online presence, and we&#8217;re learning about it together. With its advanced features and improved measurement capabilities, GA4 will help us better track and optimize our digital content to improve our SEO performance. So let&#8217;s keep learning and growing together!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Please remember, At the most basic level, you should extend the retention of user-level data to a maximum of 14 months as soon as we set up our GA4 property. Google is sunsetting Universal Analytics (UA)\u00a0<\/span><strong><span data-preserver-spaces=\"true\">on July 1<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But don&#8217;t worry; many tools are out there to capture and store your UA data so you keep your historical UA data. Some of these tools host the event and will display it for you, and many more host it as google sheets.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, you can use any number of visualization tools to access all of your historical performance data, giving you access to GA4 and UA metrics simultaneously for the same reports. If you need any help having your data retrieved or setup, please don&#8217;t hesitate to contact us.<\/span><\/p>\n<p><a href=\"https:\/\/dreamwarrior.com\/\">Dream Warrior Group<\/a>, a Los Angeles Based web design and digital marketing Company, providing solutions for your online marketing needs. Our expertise includes\u00a0<a href=\"https:\/\/dreamwarrior.com\/digital-marketing\">Search Engine Optimization (SEO), Social Media Posts &amp; Marketing &amp; Google PPC campaigns<\/a>.\u00a0 Call us now at\u00a0<strong>818.610.3316<\/strong>\u00a0or\u00a0<a href=\"https:\/\/dreamwarrior.com\/discuss-your-project\">click here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 of many about GA4\u00a0 and what is coming after UA Hey there! Google Universal Analytics (UA) will sunset before you know it, and your analytics after UA will&#8230;<\/p>\n","protected":false},"author":2,"featured_media":818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9,26,4,8,7,1],"tags":[],"class_list":["post-808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artdynamix","category-dwg","category-marketing","category-nami","category-seo","category-technology","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Analytics after UA &#8211; Dream Warrior Group<\/title>\n<meta name=\"description\" content=\"GA4- Analytics after UA, brings comprehensive and user-centric insights into customer journeysacross multiple devices and platforms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamwarrior.com\/blog\/ga4-analytics-after-ua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics after UA\" \/>\n<meta property=\"og:description\" content=\"GA4- Analytics after UA, brings comprehensive and user-centric insights into customer journeysacross multiple devices and platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamwarrior.com\/blog\/ga4-analytics-after-ua\/\" \/>\n<meta property=\"og:site_name\" content=\"Dream Warrior Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamwarriorgrp\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T18:15:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-31T16:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2023\/04\/GA4SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"502\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DWGtalks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:site\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DWGtalks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/\"},\"author\":{\"name\":\"DWGtalks\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/#\\\/schema\\\/person\\\/db14853956cec1c48dd96acbffc083eb\"},\"headline\":\"Analytics after UA\",\"datePublished\":\"2023-05-02T18:15:55+00:00\",\"dateModified\":\"2023-05-31T16:09:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thedwgblog.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/GA4SEO.jpg\",\"articleSection\":[\"ARTdynamix\u00ae\",\"DWG\",\"Marketing\",\"Nami\",\"Search Everywhere Optimization\",\"Technology\",\"Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/\",\"url\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/ga4-analytics-after-ua\\\/\",\"name\":\"Analytics after UA &#8211; 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