{"id":474,"date":"2022-06-14T06:20:47","date_gmt":"2022-06-14T06:20:47","guid":{"rendered":"https:\/\/thedwgblog.com\/?p=474"},"modified":"2023-03-11T12:51:06","modified_gmt":"2023-03-11T12:51:06","slug":"how-do-i-select-keywords-or-do-i-context-is-king-near-me","status":"publish","type":"post","link":"https:\/\/dreamwarrior.com\/blog\/how-do-i-select-keywords-or-do-i-context-is-king-near-me\/","title":{"rendered":"How do I select keywords"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">So many factors go into keyword selection &#8211; the first being: Do I need keywords? Many folks will tell you keywords are no longer relevant, but that only tells part of the story. Indeed, it would help if you considered keyword strings or key phrases (approximately 3 &#8211; 5 words). And while it is correct, keywords don&#8217;t have the same impact on search bots. They are essential in these ways:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/thedwgblog.com\/what-is-semantic-search-and-what-is-the-context-in-todays-seo\/\">It<\/a> <a href=\"https:\/\/thedwgblog.com\/what-is-semantic-search-and-what-is-the-context-in-todays-seo\/\">establishes your goal and needs for a particular page &#8211; page content should match the meta tags CONTEXT<\/a><\/span><\/li>\n<li><span data-preserver-spaces=\"true\">They keep your team on the same goal<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Structured data, if implemented, can use the keywords to enhance search engine placement<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Every search engine gathers different information &#8211; if you want them all: give them what they want<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">How do you pick the right keywords? First, remember that this, like all marketing, is some trial and error &#8212; that&#8217;s OK as long as you learn from it.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The first thing I do is think. Who and why do I want folks to land on this page? So, for example, if my desired audience is tourists, I might use the term &#8220;Jazz Event Calendar for New York&#8221; or &#8220;Jazz in Los Angeles .&#8221;If trying to capture a local market, I might use &#8220;Live Jazz performances near me&#8221; or &#8220;Jazz concert schedule for New York City.&#8221;<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Map out the pages on your site and select the strings that match the content &#8212; context is essential and strategic.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Recently Google published information about Key Word and search trends:<\/span><\/p>\n<h2><a class=\"editor-rtfLink\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/2021-search-insights\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Top 2021 Trends per Google<\/span><\/a><\/h2>\n<p><span data-preserver-spaces=\"true\">(be sure to read #2 about evolving entertainment)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">-near me with outdoor seating +150%<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">-stadium seating +600%<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">-in a theater near me, +500%<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">-live music near me +40%<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/rising-costs-and-budgeting-search-insights\/?utm_medium=email&amp;utm_source=d-content-alert-visual&amp;utm_team=twg-us&amp;utm_campaign=TwG-US-CAV-2022-06-06-Thought-Starter-May-Global-Insights-Briefing-Knak&amp;utm_content=subheader&amp;mkt_tok=MTcyLUdPUC04MTEAAAGE2EyxbRVbezDA0rp3OLXctbujaEHN0GDyUs2AwjadK11WZknAXDALqAHC_cgMkJbdWWFYXHDNT-LImdcdN0cdTuosm7b7vlvfuREYvn8V5Mj4\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Search Trends<\/span><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">&#8216;Cheap&#8217; searches<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sorting and selecting your keywords is as simple as knowing your clients and what is trending.<\/span><\/p>\n<p><a href=\"https:\/\/dreamwarrior.com\/\">Dream Warrior Group<\/a>, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing &amp; Google PPC campaigns. Call us now at <strong>818.610.3316<\/strong> or <a href=\"https:\/\/dreamwarrior.com\/discuss-your-project\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So many factors go into keyword selection &#8211; the first being: Do I need keywords? Many folks will tell you keywords are no longer relevant, but that only tells part&#8230;<\/p>\n","protected":false},"author":1,"featured_media":478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11,9,26,4,8,7],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artdynamix","category-clients","category-dwg","category-marketing","category-nami","category-seo","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do I select keywords &#8211; Dream Warrior Group<\/title>\n<meta name=\"description\" content=\"key phrases are still important to your site&#039;s well being\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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