{"id":1117,"date":"2024-03-26T22:49:03","date_gmt":"2024-03-26T22:49:03","guid":{"rendered":"https:\/\/dreamwarrior.com\/blog\/?p=1117"},"modified":"2024-03-28T19:01:16","modified_gmt":"2024-03-28T19:01:16","slug":"make-most-of-your-event-ticket-sales-update","status":"publish","type":"post","link":"https:\/\/dreamwarrior.com\/blog\/make-most-of-your-event-ticket-sales-update\/","title":{"rendered":"Make most of your event ticket sales &#8211; Update"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">Last week, I talked to a new client about improving their sales conversion rate. She had read my <a href=\"https:\/\/dreamwarrior.com\/blog\/event-ticketing\/\">previous post about improving ticket sales<\/a>, and based on that, we have been discussing new sales strategies. Despite the discussion, for the most part, she had not taken action.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When I inquired about her hesitation to implement the new strategies, her response was insightful: She needed proof. She asked, &#8216;How can I be sure your strategies will yield results? Where is the evidence?&#8217;\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">First, I suggested that taking little or no action would not change the situation. Only active participation ensures course correction. Then, I pointed out that based on our team&#8217;s experience providing marketing technology to and working with more than 40 marketing managers to promote their performances, we have a reliable knowledge base to act upon.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The knowledge base is even more potent because we review the results of their marketing strategy with them and their team and find out what is working and what is not. So, here is some of what we have learned about remedies for low ticket sales for your events since the closing stages of the pandemic.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The market has become increasingly competitive post-pandemic, and standing out and<a href=\"https:\/\/www.wsj.com\/economy\/consumers\/its-getting-too-expensive-to-have-fun-a59e9df8\"> attracting customers can take longer<\/a>. Also, most consumers leave entertainment purchases at the last minute. However, with the right strategies and techniques, you may unlock your ticket sales potential and increase your revenue.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1118\" src=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581.jpg\" alt=\"the route to ticket sales\" width=\"320\" height=\"480\" srcset=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581.jpg 640w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581-600x900.jpg 600w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581-200x300.jpg 200w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581-16x24.jpg 16w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581-24x36.jpg 24w, https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-cottonbro-studio-8261581-32x48.jpg 32w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/span><\/h2>\n<h2>The route to Ticket Sales!<\/h2>\n<p><span data-preserver-spaces=\"true\">Ticket sales for performing arts is as complex as it gets. It is a function of the show&#8217;s quality, people&#8217;s past perception of the organization, promotion of the show, ticket price, and ease of purchase. Having a successful ticket sales strategy is crucial to the overall success of any Performing Arts Organization. Assuming that your creative team has selected a great show, the strategy includes:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span data-preserver-spaces=\"true\">Active participation in social media to enhance the community&#8217;s perception of the organization.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Setting the correct ticket prices.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Promoting the event effectively.<\/span><\/li>\n<li>Tips for Handling Event Cancellations or Postponements.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Traditionally, online ticket sales are the most prevalent mode of purchase. <\/span><span data-preserver-spaces=\"true\">Online ticket sales allow customers to purchase tickets from the comfort of their homes, anytime, and on any device. They also enable event organizers to reach a wider audience and track ticket sales more efficiently. You may need to engage only one part or all parts of this strategy, but you must engage if you wish to see improvement.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Improving Brand Perception<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Improving public perception of a brand requires a multifaceted approach that combines strategic content marketing with active social media engagement:<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Clarify Your Core Message<\/span><\/strong><span data-preserver-spaces=\"true\">: Understand what your brand stands for deeply. Identify your organization&#8217;s core values, mission, and unique selling propositions. This core message should resonate with your target audience and differentiate you from competitors.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Consistent Brand Messaging<\/span><\/strong><span data-preserver-spaces=\"true\">: Ensure all your communications across various platforms and mediums consistently reflect your core message. This includes your website, social media profiles, advertising, and press releases. Consistency in messaging reinforces your brand identity and helps build trust with your audience.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Aggressive Content Marketing<\/span><\/strong><span data-preserver-spaces=\"true\">: Develop a marketing strategy that aggressively promotes your core message. This could involve creating high-quality blog posts, videos, infographics, and podcasts that provide value to your audience while subtly reinforcing your brand values.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Engage on Social Media<\/span><\/strong><span data-preserver-spaces=\"true\">: Actively participate in social media by posting regularly and engaging with your followers. Respond to comments, participate in conversations, and use social media to provide customer service. This direct engagement helps humanize your brand and build a community around it.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Counteract Negativity with Positivity<\/span><\/strong><span data-preserver-spaces=\"true\">: Acknowledge that negative perceptions will occur. Have a plan in place to address negative feedback or press proactively. Use social media and other platforms to share positive stories, customer testimonials, and positive news about your brand.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Demonstrate Your Values<\/span><\/strong><span data-preserver-spaces=\"true\">: Show your commitment to your brand values through actions. Participate in social causes, engage in community service, and ensure your business practices align with your stated values. Share these efforts on social media to reinforce your brand&#8217;s positive impact.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Leverage Customer Feedback<\/span><\/strong><span data-preserver-spaces=\"true\">: Encourage and share positive customer experiences and testimonials. Use social media to highlight these positive interactions. Address negative feedback constructively and publicly to show your commitment to customer satisfaction.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Monitor and Adapt<\/span><\/strong><span data-preserver-spaces=\"true\">: Regularly monitor public perception through social listening tools, customer feedback, and brand audits. Be prepared to modify your strategies based on this feedback to ensure your efforts effectively improve public perception.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Influencers<\/span><\/strong><span data-preserver-spaces=\"true\">: Partner with influencers who align with brand values to reach a wider audience. Influencers can help amplify your core message and lend credibility to your brand.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Transparency and Authenticity<\/span><\/strong><span data-preserver-spaces=\"true\">: Always communicate transparently with your audience. Authenticity builds trust, and trust is foundational to positive brand perception.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h3><strong><span data-preserver-spaces=\"true\">Setting the correct pricing.<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Offering early bird discounts or promotions is an effective way to incentivize customers. Early bird pricing encourages attendees to buy tickets in advance, increasing sales and creating a sense of urgency for potential buyers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also offer variable pricing, special discounts, memberships, promotions, group purchases, or bundled tickets. This helps increase ticket sales and creates a positive customer experience, leading to potential word-of-mouth marketing and repeat attendees.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Communicate these discounts and promotions clearly on your event website and social media platforms to implement them effectively. Email marketing can also effectively reach potential customers and promote these offers.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Offer Ticket Packages or Bundles<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Offering ticket packages or bundles can be a great way to entice customers and boost ticket sales. By bundling tickets with extras such as merchandise, VIP access, or exclusive experiences, you can create added value for potential buyers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also offer group discounts for purchasing multiple tickets at once, which can encourage attendees to bring their friends or family to the event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, offering early bird pricing for ticket packages can create a sense of urgency and motivate customers to purchase tickets sooner rather than later.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can cater to different budgets and preferences by providing various ticket package options, making your event more accessible and appealing to a broader audience. This can ultimately result in increased ticket sales and revenue for your event.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Promoting the event effectively<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">There are various effective ways to market your event and drive ticket sales. To reach potential customers, utilize social media platforms, email marketing, content marketing, search engine optimization (non-branded SEO), and paid advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Target the right audience for your event and use engaging visuals and creative copy to attract their attention. Partner with influencers or other businesses in your industry to expand your reach and drive more ticket sales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, data analytics can help you track your marketing performance and make needed adjustments to improve results. By implementing a solid marketing strategy, you can increase awareness for your event and ultimately boost ticket sales.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Leverage Social Media Advertising<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">The widespread use of social media has become an essential platform for event marketing and ticket sales. Platforms like Facebook, Instagram, and Twitter allow you to communicate with a larger audience, target specific demographics, and track your ad performance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can utilize paid advertising on these platforms to promote your event to potential attendees who may have shown interest in similar events or topics. Social media also allows for interactive and engaging ads, such as videos and carousels, to showcase your event and grab the attention of potential buyers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Social media advertising can create a buzz around your event, increase brand awareness, and ultimately drive ticket sales. Make sure to have a strong call-to-action in your ads to make it easy for interested customers to purchase tickets directly through the platform. So, incorporate social media into your marketing strategy to improve ticket sales and boost revenue.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Use Email Marketing to Reach Potential Customers<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Email marketing is an excellent tool for engaging potential customers and promoting your event. By utilizing an email list or creating a targeted email campaign, you can directly reach individuals who have shown interest in your event or similar events.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Personalize your emails and include engaging visuals and clear call-to-actions to entice potential buyers. You can also utilize email automation to send reminders to customers who have abandoned their cart before completing a ticket purchase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By leveraging the power of email marketing, you can create a personal connection with potential customers and effectively promote your event to drive ticket sales. Regularly engage with your email list and utilize this powerful tool in your marketing strategy.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Collaborate with Influencers or Partners for Promotion<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Partnering with influencers or businesses in your industry can be a valuable way to expand your reach and promote your event. These partnerships allow you to tap into their already established audience and attract new attendees to your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When collaborating with influencers, ensure they align with your event&#8217;s values and theme for more effective promotion. You can also offer them a special discount or promotion to incentivize them to promote your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Additionally, collaborating with other businesses in your industry can also be beneficial. For example, hosting a pre-event networking event with a partner business can help drive ticket sales and create more buzz for your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can effectively market your event to targeted audiences and boost ticket sales by leveraging partnerships and influencer collaborations. So, consider these strategies in your overall event marketing plan.<\/span><\/p>\n<h4><strong><span data-preserver-spaces=\"true\">Utilize Data Analytics for Marketing Optimization<\/span><\/strong><\/h4>\n<p><span data-preserver-spaces=\"true\">Data analytics can be crucial in optimizing your marketing efforts and driving ticket sales. You can gain valuable insights into what is working and what can be improved in your marketing strategy by tracking key metrics such as website traffic, email open rates, and social media engagement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can also utilize A\/B testing to compare different marketing tactics and see which results in the most ticket sales. This allows you to make data-driven decisions and optimize your efforts, increasing revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Furthermore, tracking customer data through ticket sales can help improve your grasp of the target audience and tailor your marketing messages accordingly.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Tips for Handling Event Cancellations or Postponements<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Unfortunately, event cancellations or postponements may occur due to unforeseen circumstances. Your team must have a plan to handle these situations.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span data-preserver-spaces=\"true\">Communicate clearly and promptly with attendees about the cancellation or postponement.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Be transparent about the reasons for the change and offer refunds or alternative options if possible.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Utilize social media and email marketing to reach out to attendees and keep them informed of any updates or changes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">To provide value to attendees, consider offering virtual alternatives, such as live streaming, for canceled or postponed events.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Communicate with vendors and partners to address any potential issues or concerns.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use the situation to show empathy and understanding for attendees who may have made travel plans or taken time off work for the event.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Handling cancellations or postponements professionally and efficiently can help maintain trust with attendees and minimize the negative impact on your event&#8217;s reputation.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">FAQs<\/span><\/strong><\/h2>\n<h3><strong><span data-preserver-spaces=\"true\">How can I start selling tickets for my event more effectively?<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Your event detail page must be compelling and highlight your event&#8217;s key details and attractions. Ensure the sales process is straightforward, enabling buyers to purchase tickets quickly. Consider launching with an early access period for past event attendees or those subscribed to your mailing list, possibly using an access code to foster exclusivity and natural buzz around your event.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">What strategies can I use to boost ticket sales if they&#8217;re starting to slow down?<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">If you notice a slowdown in your event ticket sales, implementing a promo code for a limited time can reignite interest and urgency. Additionally, activating a referral program that rewards ticket buyers for referring friends can expand your reach and encourage more sales through word-of-mouth promotion.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you notice your event is selling well, it may be time to introduce variable pricing to the upside. With variable pricing, you must be careful not to sour your customer&#8217;s perception of your organization.\u00a0\u00a0<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">Can offering early access to tickets increase overall sales?<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Yes, offering early access to members is essential. Providing early access to select groups, such as past event attendees, members, or your mailing list, with an exclusive access code can create anticipation and a sense of exclusivity. This strategy rewards loyal attendees and helps generate early buzz, which can be pivotal for a successful sales campaign.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But, be very careful to limit the members&#8217; discounted purchases. One marketing team, in particular, had to limit the number of discounted pre-sale tickets members could get since those tickets were showing up in the hands of ticket resellers.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">How important is it to analyze sales from past events to improve future ticket sales?<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Analyzing ticket sales data from past events is crucial for refining your sales strategy and improving future outcomes. By understanding the patterns and preferences of your ticket buyers, you can tailor your marketing efforts, adjust pricing structures, optimize the timing of your sales phases, and enhance the overall purchasing experience.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">In conclusion, implementing effective marketing strategies and considering factors such as data analytics, ticket packages, gender diversity, and location can significantly impact the success of your event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By utilizing partnerships and influencer collaborations, tracking key metrics, offering bundled tickets, promoting inclusivity, and choosing the right location for your event, you can increase attendance and ultimately boost ticket sales and revenue.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moreover, planning for potential event cancellations or postponements can minimize the negative impact on your event&#8217;s success and reputation. <\/span><span data-preserver-spaces=\"true\">Always prioritize your attendees&#8217; needs and preferences to create a successful event that leaves a positive impression on all participants.<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/dreamwarrior.com\/\" target=\"_blank\" rel=\"noopener\">Dream Warrior Group<\/a>, a Los Angeles-based web design and digital marketing Company, provides solutions for your online marketing needs. Our expertise includes\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/dreamwarrior.com\/digital-marketing\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO), Social Media Posts and marketing, and Google PPC campaigns<\/a>. Call us now at\u00a0<strong>818.610.3316<\/strong>\u00a0or\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/dreamwarrior.com\/discuss-your-project\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I talked to a new client about improving their sales conversion rate. She had read my previous post about improving ticket sales, and based on that, we have&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,11,5,26,4,1],"tags":[],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artdynamix","category-clients","category-lamae","category-marketing","category-nami","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make most of your event ticket sales - Update &#8211; Dream Warrior Group<\/title>\n<meta name=\"description\" content=\"With the right strategies and techniques, you may unlock your ticket sales potential and increase your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamwarrior.com\/blog\/make-most-of-your-event-ticket-sales-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make most of your event ticket sales - Update\" \/>\n<meta property=\"og:description\" content=\"With the right strategies and techniques, you may unlock your ticket sales potential and increase your revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamwarrior.com\/blog\/make-most-of-your-event-ticket-sales-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Dream Warrior Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamwarriorgrp\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-26T22:49:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-28T19:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thedwgblog.com\/wp-content\/uploads\/2024\/03\/pexels-pavel-danilyuk-7234477.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1279\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DWGtalks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:site\" content=\"@DreamWarriorG\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DWGtalks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/make-most-of-your-event-ticket-sales-update\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/make-most-of-your-event-ticket-sales-update\\\/\"},\"author\":{\"name\":\"DWGtalks\",\"@id\":\"https:\\\/\\\/dreamwarrior.com\\\/blog\\\/#\\\/schema\\\/person\\\/db14853956cec1c48dd96acbffc083eb\"},\"headline\":\"Make most of your event ticket sales &#8211; 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