So many factors go into keyword selection – the first being: Do I need keywords? Many folks will tell you keywords are no longer relevant, but that only tells part of the story. Indeed, it would help if you considered keyword strings or key phrases (approximately 3 – 5 words). And while it is correct, keywords don’t have the same impact on search bots. They are essential in these ways:
- It establishes your goal and needs for a particular page – page content should match the meta tags CONTEXT
- They keep your team on the same goal
- Structured data, if implemented, can use the keywords to enhance search engine placement
- Every search engine gathers different information – if you want them all: give them what they want
How do you pick the right keywords? First, remember that this, like all marketing, is some trial and error — that’s OK as long as you learn from it.
- The first thing I do is think. Who and why do I want folks to land on this page? So, for example, if my desired audience is tourists, I might use the term “Jazz Event Calendar for New York” or “Jazz in Los Angeles .”If trying to capture a local market, I might use “Live Jazz performances near me” or “Jazz concert schedule for New York City.”
- Map out the pages on your site and select the strings that match the content — context is essential and strategic.
Recently Google published information about Key Word and search trends:
Top 2021 Trends per Google
(be sure to read #2 about evolving entertainment)
-near me with outdoor seating +150%
-stadium seating +600%
-in a theater near me, +500%
-live music near me +40%
‘Cheap’ searches
Sorting and selecting your keywords is as simple as knowing your clients and what is trending.
Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.