Category: Nami

Posts by Behnam Ataee

Road Trip – Hello Festival Mozaic

Since Covid, our desire to visit clients has increased and last week, we had the opportunity to head up the coast to visit Festival Mozaic in San Luis Obispo County!  Although mid-festival and a flurry of activities, we had the opportunity to chat with the team and see a breathtaking performance. As you can see, I took the opportunity to pose with David George – General Manager.

It was a delight to meet the team as they prepared for an event! What a pleasant, helpful and fun group. I also took advantage of the SWAG table as well (a few shirts, wine tumbler and, of course, a tote bag).

To our good fortune, we were able to attend a concert by Brian Stokes Mitchell. Wow!!! I was awestruck. If you aren’t familiar with his Broadway history and 2 Tony awards, you may remember this – it’s a quick but great watch:

I can’t sign off without telling you a bit about Dream Warrior Group’s work with Festival Mozaic. The Festival’s website is on our premiere Arts product ARTdynamix® – a content management system with unique features designed for the arts. In addition, Festival Mozaic added a private area for ease of information distribution to their BOD.

Thanks Festival Mozaic for the beauty you bring to the world — and allowing us help, even just a little.

~LaMae

How do I select keywords

So many factors go into keyword selection – the first being: Do I need keywords? Many folks will tell you keywords are no longer relevant, but that only tells part of the story. Indeed, it would help if you considered keyword strings or key phrases (approximately 3 – 5 words). And while it is correct, keywords don’t have the same impact on search bots. They are essential in these ways:

How do you pick the right keywords? First, remember that this, like all marketing, is some trial and error — that’s OK as long as you learn from it.

  • The first thing I do is think. Who and why do I want folks to land on this page? So, for example, if my desired audience is tourists, I might use the term “Jazz Event Calendar for New York” or “Jazz in Los Angeles .”If trying to capture a local market, I might use “Live Jazz performances near me” or “Jazz concert schedule for New York City.”
  • Map out the pages on your site and select the strings that match the content — context is essential and strategic.

Recently Google published information about Key Word and search trends:

Top 2021 Trends per Google

(be sure to read #2 about evolving entertainment)

-near me with outdoor seating +150%

-stadium seating +600%

-in a theater near me, +500%

-live music near me +40%

Search Trends

‘Cheap’ searches

Sorting and selecting your keywords is as simple as knowing your clients and what is trending.

Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

Ataee earned information security certification – CSF

Behnam Ataee, DWG CTO, has completed the certification for HITRUST CSF Assurance Program. Certified HITRUST CSF professionals can deliver simplified compliance assessment and reporting for HIPAA, HITECH, state, and business associate requirements. DWG will help provide partners and their business associates with a common approach to managing security assessments that creates efficiencies and contains costs associated with multiple and varied assurance requirements.

This information security work is most often done for health care and non-profits as part of a required security audit often in partnership with internal and external auditors or accountants.  This data security and information security audit can also be done as part of best practice and demonstration of a proactive approach to security as is most often the minimal need in the case of litigation.

Here’s more information:  HITRUST

If you are interested in our participation with your audit team or to perform a certification, please email [email protected]

How can we help? E-commerce? Virtual Interaction? Questions?

Now is not the time to profit – so please know in advance that our consultations will be free and our pricing will be at sustainable rates for our team.

DWG understands how dramatically your business/life/business-life have changed in the last few weeks and perhaps, minute-by-minute.  Perhaps we can help….24/7.

Do you need online access to your business such as selling products online, updating your clients, hosting your digital messages?  DWG will brainstorm and implement promptly.  We stand ready to be your digital support whether you are a long-time client or someone with a new need.  Let’s talk.

Phone:  818.610.3316
Email:  [email protected]
Top Software Companies in Los Angeles

LaMae and Nami

5 Ways to Get Sponsors and Donations for the Arts

Receiving new funding, raising donations, and even keeping ongoing sponsors for the arts can be a very difficult task. While difficult, it is not impossible. It is important to believe in your vision and that you are serving the public interest. In order to gain the resources that are needed to support your cause and business, there are important steps to take.

Step 1:

Research, know your audience, and ask appropriate questions. What influential people attend your events? What entrepreneurs support your cause? All of this information can be found with a quick search in Google, peeking at your analytics, as well as paying attention to who is actually attending your events.

Step 2:

Network, Network, Network. It is important to network and let people know who you are and what you are offering to the public. Attending conferences and upscale events are two great examples of circulating with the public, distributing business cards throughout the process. A key winning point is to ALWAYS follow up with those you meet along the way.

Step 3:

Next, develop an online presence. Organizations that have created social media profiles have a much better opportunity to connect with influential people online. This will certainly make an organization stand out from the rest of the crowd. People love to be thanked, so reach out after they attend events, and ask them to join the organization’s newsletter.

Step 4:

Showcase your strengths everywhere. Whether your organization is an art gallery or a theatre, make sure to highlight any milestones to show upward mobility. People like to be a part of something that is always progressing. Send out newsletters that showcase your accolades.

Step 5:

Give Incentives and always thank them. When anyone does donate or sponsors you, make sure to say thank you on paper and in person. Offer them a thank you dinner, free tickets to an event or even a shout out on your website or newsletter. When people feel appreciated, they are more likely to keep sponsoring you.

Start by doing what?s necessary; then do what?s possible; and suddenly you are doing the impossible. -Francis of Assisi