ARTdynamix® Archives

Flushing Town Hall Launches

Congratulations Shawn and the Flushing Town Hall team! What a pleasure to work with you on your site launch – thank you for putting your trust in the Dream Warrior Group. Like many of our customers, Flushing Town Hall has proactively dived into virtual presentations and the results have been great. So their new ARTdynamix™ version manages ‘Virtual’ Locations and is ready to jump back to in-person or a mix going forward.

Their site contains many of ARTdynamix™ latest features (multi-lingual, accessibility) as well as customer favorites such as widgets, rentals, calendars, press releases, live streaming and deep links. Ticketing is connected via API to AudienceView which saves time and minimizes clicks. You will also see the accessibility menu that must be a best practice for all organizations to serve your patrons as well as avoid potential litigation.

Here is Flushing Town Hall’s amazing mission but I recommend you check out their site to read more:

The mission of Flushing Council on Culture and the Arts (FCCA) is to present multi-disciplinary global arts that engage and educate the global communities of Queens, New York and New York City, New York, in order to foster mutual appreciation. As advocates of arts equity since 1979, we support local, immigrant, national, and international artists, developing partnerships and collaborations that enhance our efforts. As a member of New York City’s Cultural Institutions Group (CIG), we serve as stewards of Flushing Town Hall, restoring, managing and programming the historic 1862 landmark on behalf of the City of New York. FCCA celebrates the history of Queens as the home of Jazz, by presenting the finest in Jazz performance. We are committed to arts education and hands-on learning, for the arts-curious, arts enthusiasts, and professional artists. We serve one of the most diverse communities in the world, and strive to uphold the legacy of inclusiveness that has defined our community since the Flushing Remonstrance of 1657

Corona / COVID 19 Web Thoughts

Clients / Friends / Humans: First, let me take this moment to wish you health and well-being in every way.

Those of you who are our maintenance clients have already heard from us about how we can help you communicate your message. Dream Warrior is happy to pitch-in during this chaotic and critical time.

Here are some thoughts and recommendations to consider (and we know most of you have already done this):

Put a pop-up or popover on your site so you patrons and customers can readily find information.
Designate a new and separate advisory webpage that you can update and change as information changes. That should be the place where everyone can go to for current information – which will help your internal team as well as clients.
- Include the latest updates regarding programs / services
- Include the best local and national resources for information such as WHO and CDC.
- Put best personal care practices as a service
- Let them clearly know what you are doing on a schedule and maintenance basis — we are cleaning in this way or here is our refund/exchange policy.
- Update them on the best way to reach you — phone lines and emails are very busy…explain that.
Then pass this information and page everywhere…
- Post on social media
- Create a link on menu
- Include a link in email footers (of course send an email as well)
- Consider your PPC or retargeting campaigns – how can you adjsut them to best serve your customers. Do you need to change your ads letting them know of cancellations? Can you give the options to work with you during this process – alternatives to refunds?

Please call us if we can help: 818.610.3316 x1

As for us, we are keeping safe and helping the best we can. I am off to New York this weekend to speak at the Arts Reach conference – I expect there will be plenty of seats on the plane. I will be careful and keep you updated.

LaMae

Dedicated to Servers

Those of you who already work with us know how often we talk about servers and security. It’s a mainstay of our daily communication and vital to providing to-notch service. In fact, our excellent server up-time is a result of this prioritization and effort (you know this because I’m afraid we brag a bit).

Our managed service provider featured our story recently.

Read about our AWS servers here.

Top 4 reasons – Why Keyword Strings are important in SEO

Keyword strings or key phrases are a significant SEO tool not only for traffic generation but also to boost domain authority. With better SEO keyword targeting, you can improve your site positioning in Google and other search engines. While there is a change in how search engines use keywords and, thus, how you use them in your site…they are still important to define.

Let’s become familiar with keywords and their significance to build your Google search positioning and get ranked in google results:

Keywords help your site to get listed in Google SERP results.

What is Keyword Optimization?

The impact of keywords in SEO is straightforward. At the point when the user opens Google.com and searches for required information such as services or products – they enter their related words or expressions or phrases in the search box. In almost no time, Google displays results that incorporates the list of websites which includes those keywords shown in the matching region.

A well organized site that has the most relevant content (using the key phrases) gets better positioning in organic search results.

Understanding keyword types

For results oriented SEO, you should use various types of keywords in the website content such as short tail keywords and Long tail keywords.

What are Short Tail Keywords? Short tail keywords are terms with only one to three words. For example, “web app development”. Or maybe more generic terms like “web design”.

What are Long Tail Keywords? Long-tail keywords are highly focused search phrases that tend to convert exceptionally well. These are detailed and custom phrases that contain more than three words. For example: “web developers near me” or “how do I seo my website Los Angeles.”

Using targeted keywords help to drive traffic to your site.

How to Optimize a Website?

Any word is considered as a keyword when it gets numerous hunts or inquiries from web search in a month. More often than not, users type longer sentences as described above as keyword strings. These tend to target content very specific to you and your website content.

Long tail keywords are increasingly compelling in comparison to short tail keywords. You should keep your list of long-tail keywords at the ready for content and marketing writing (and also check their performance in your Search Console).

Ideally, short-tail keywords are useful for titles and long-tail keywords can be included the website content since it will drive organic focused traffic from the search engine.

Keyword density helps in ranking your website.

In simple terms, the keyword density is without the richness (quality and quantity) of content that includes the targeted keyword strings. At the point when the google bots crawl and index the content, it will determine from the keyword density that for which focused keywords your website should rank. But keep in mind – the content must be relevant and readable…not just key-word filled text.

What number of keywords you should target in SEO?

According to google guidelines, using an excessive number of keywords will be considered as spam can lead to google penalty. It is advisable to use less than 2% of keywords in about 1000 words of content per page.

It is very important to select and include keywords carefully so that the search engines can define the subject and intent of the webpage – thus you get relevant results and appropriate traffic. If you want to rank your site in top positions in google search results and to drive organic traffic, then you need to optimize each page and its content of website for those relevant and targeted SEO keywords.

Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

Ticketing – We are Switzerland

While that may be a bit of an exaggeration, it is how we approach the ticketing vendor options both within DWG and to our clients/potential clients. Sprechen sie Deutsch?

Very often, clients are in the midst of making a decision regarding a ticketing/development/CRM vendor. We are happy to consult and provide our expertise to help them make the correct choice.? But, there is no one size fits all answer.

First, we ask these questions:

What do you / don’t you like about your existing ticketing vendor?
Who are your internal constituents?? (marketing, box office, development, finance)
What must it have?
How do you price?
Cost considerations?
Do you have any specialty events/uses that are important?? (i.e. very complex CYO, donation add-on, products, integration with another system).

After that conversation and a some discussion, we can give you some ticketing vendors to consider.

In most cases, this is a discussion about features and functions.? However, there are ticketing vendors that we know provide great customer service and are open to working with us to meet customer needs….we will certainly pass along those impressions.? And, if we have a vendor that hasn’t played well with others, they probably won’t make it on our option list.

—–LaMae